In early February 2025, representatives of our online store visited Milan, where this year's Mido Eyewear Show took place. According to the organizers, Mido is one of the largest and most influential trade fairs in the optical industry, bringing together professionals, brands, and visionaries from across the globe. Since its founding in 1970, Mido has grown into a must-attend event for anyone in the eyewear business, known for setting trends and shaping the future of the industry.
This year was no exception. Over three days, the fair hosted more than 1,200 exhibitors from 45 countries and welcomed tens of thousands of visitors from all over the world. The energy was vibrant, and the atmosphere was filled with innovation and creativity.
Our team took full advantage of the opportunity—engaging in fruitful meetings with long-standing partners, exploring exciting new business prospects, and immersing ourselves in the latest trends, technologies, and designs shaping the future of eyewear.
